Through years of working with innovative companies, top-notch scholars and inspiring thought-leaders, as well as on educational and issue campaigns, Christine developed a passion for garnering media coverage for interesting news, information,
and events. She has extensive experience building news stories from scratch, as well as ensuring that clients are included in coverage of current events and debates.
She has secured media placements for clients in most major, national news outlets including CNBC, Fox News Channel, Fox Business, ABC News, CBS News, CNN, NPR, AP Television, Bloomberg TV as well as the Associated Press, Reuters, Bloomberg, Wall Street Journal, New York Times, Washington Post, USA Today, The Economist, Time, and US News & World Report, among many others.
Additionally, Christine excels at launching local level media campaigns and maintaining sustained coverage, identifying influential media outlets in target areas and keeping on pulse of state- and community-level issues.
She has years of experience building and executing public relations programs for multi-national corporations, non-profit organizations, charitable foundations, trade associations, academic centers and individual scholars. Clients have included NCR Corporation, Medtronic, AOL, ADTECH, the Wal-Mart Foundation, the American-Kuwaiti Alliance and the Consumer Aerosol Products Council (CAPCO).
Her specific expertise is media outreach strategy and placement for public awareness campaigns as well as for charity initiatives, product launches and new research. Christine consistently secures coverage for clients in leading U.S. broadcast, print and online news outlets. Additionally, she particularly enjoys working with clients on op-eds and teaching classes on op-ed writing, media messaging and other communications-related topics.
Christine developed her public relations skills working at Brand Resources Group, Inc. and Smith & Harroff, Inc. (S&H), boutique public relations agencies in the Washington, DC area.